This can be the evidence to understand that customers do not agree with the cost-value relationship. This allows establishing new Business Email List strategies to optimize your experience and match your expectations. Understand the efficiency of Ventarketing Sales, in short, is the union between the Sales and Marketing departments through a Business Email List process of aligning objectives, KPIs and processes to generate greater efficiency. If the value propositions are improved, the ARPU should progressively rise. However, for Business Email List this to happen, you need to find customers who are willing to pay for your products.
In this sense, the ARPU allows to obtain a clear perspective of the strategies between Sales and Marketing and if, ultimately, the two areas are working harmoniously to achieve the same goals. It's time to learn how to calculate it! How to Business Email List calculate the Average Revenue per User? Calculating ARPU is very Business Email List simple, the most important thing to keep in mind is that the total number of customers will have a direct and Business Email List proportional influence on revenue. Therefore, obtaining a low ARPU does not mean that the business is a failure. Let's go to the formula: ARPU = revenue / number of users To do it Business Email List correctly, it is important not to consider those that are in free trial periods or with temporary promotions.
Now, do you remember that we promised you to contextualize the differences between ARPU and LTV? Well, the time has come! What is Business Email List the difference between ARPU and LTV? Lines back we explained that the LTV or Lifetime Value is a metric that represents the customer's lifetime value , or the value of the time that the company Business Email List obtains from its consumers while they are within their sales cycles. Obviously, it is a value that is reflected in the long term, that is, it is a marketing principle that takes into account Business Email List the value of the relationship with the client while said relationship with the company exists.