And it wasn’t just in the consumer Industry Email List space — businesses got into the act, too, as companies wanted to share their industry expertise. Headlines shouted things like, “How To Sell Like a Pro,” or “5 Ways to Prepare Your Furnace for Winter.” The purpose of the content became not only to help readers by giving them valuable content — a practice known as content marketing — but also to draw an audience for Industry Email List the blogger’s (or the blogging company’s) products and services.
Content amplification in the digital world, then, actually started back with blog posts providing information on relevant content. Industry Email List Professionally marketed blog posts made a lot of people successful back then — and they still do. The Infancy of Google Search How then, did bloggers draw readers to their blogs? Mostly through organic reach from search engines — Google search, mostly. Google would scan all the content on the web, and using algorithms, rank content when readers searched for given terms, based on Industry Email List their search intent, presenting the “quality content” up higher on the search engine results pages.
Things have evolved quite a Industry Email List bit since those early days of Google search and today encompass “paid search” as well, meaning you can pay to amplify your content on Google. Social Media Channels Grow in Number Content amplification success really took off when the use of social media marketing began to proliferate. Now, anyone could — for free — promote their content on Facebook, Twitter, or YouTube simply by talking about it and pointing the Industry Email List reader back to their blog or website to learn more.